MBA V/s Other Careers

The education system has undergone a vast change and due to this the competition is stiff. Various courses are available and it depends on the person himself as to which he wants his life to move. MBA course is the need of the hour but selection of the institute is a big question. It is difficult to evaluate and select the best institute. In this scenario, market analysis of MBA will enable to evaluate the course in a better way. The market analysis will enable to shape the MBA market, provide a broad description of its function and will even state the overall attractiveness of the MBA market.

Market analysis

The market analysis of the MBA course enables to know the extent of competition that is inherent in the market. Since MBA is a must choice for all, there are many rivals in this industry. Hence each and every institution is faced with a stiff competition which has enabled each and every institute to come up with a unique factor. Ultimately the very contribution of each and every institution has been excellent. Michael Porter theory can be applied for market analysis of MBA.

Market forces have enabled the institutes to take various decisions which are vital for the entire industry. The course fee of MBA course has seen a vast change and has ultimately enabled many to afford this course. The strategic decisions are therefore easy for the institutes. With the increase in competition the services of the institutes has increased for the better. The intensity of competition is therefore a boon to the entire industry. Rivalry amongst existing competitors brings the best in a market. The level of competition depends on the

• Level of industry growth
• Number and size of competitors
• The level of exit barriers

It is seen that MBA scores over other courses because the course curriculum is flexible and keeps on changing to adjust to the changing environment. For example, the subjects are altered in each and every semester year by year to give a holistic coverage. Hence this course is able to cater to the needs of the students and have an edge in the market. It prepares students as per the scenario prevailing and also keeps updated.

Threat of Entry

The threat of entry is huge, as new and new institutes are rapidly coming up and capturing the market but MBA course structure is such that it scores over other programmes and it has a huge impact on the entire market. Managing people is the need of the hour and it is through this course that the students are able to have a control over the management techniques.

Approaches

The market analysis on the MBA course shows that the approach of it is the best that is required in the entire industry. Hence this course is able to have a strong hold in the entire market. The approach is more in practical aspect which is required for the fuller development of students.

Hence market analysis of MBA clearly implies that this course is for the fuller development of students and more in terms of practical exposure. To plan your career well, you must go through our post on Plan your ‘Career’ to Excel in Life.